if Without a doubt, this is the single biggest mistake that most people make in their pursuit of good health, a lean, fit, strong body and abundant natural energy. Thinking that you are following some kind of ‘diet’ that has a start point and an end point, is completely the wrong way to think about healthy eating and healthy living.

Of course, it’s not your fault, it’s a common mistake that millions of people make, all from a myth perpetuated by the diet industry itself, selling short term solutions to long term problems.

Imagine if I made a heathy diet advert that told the absolute, 100%, plain unvarnished truth…

The diet industry

“Are you overweight? do you fed up with your size and worried about that beach holiday coming up this summer? Are you unhappy with the shape of your body and how you look in beachwear?

Well the answer is…just eat real clean food, drop all the junk and sugar and white starchy carbs, give up bread and alcohol, exercise regularly and drink plenty of water.
Stick to it permanently and in a couple of years you will have the figure you want and you’ll keep it for the rest of your life. Simples!”
Really, that’s a pretty hard sell isn’t it?

“Couple of years”!!!! That line alone is enough to put most people off!
“Exercise regularly”!!!! And that again, kills it for a lot of people.
You see, most folks don’t find the truth to be very appealing, it’s a hard sell.

Can you do diet healthily and quickly without Work?

Now, by comparison, the diet industry sells so many sexy-sounding promises… “Melt away those inches effortlessly! Yes, in just 12 weeks you will transform your body, you can have those lean abs you have always dreamed of! You will look like a model on the beach this summer, and all in just nine minutes per day! Just add this powder to milk, three times per day…”

Now this is more like it, this is ‘diet industry speak’ and folks tend to lap it up. The only trouble is, it’s mostly bull***t.

Most of those fad diet books and Articles just don’t live up to the promises. They promise too much, too fast, saying it’ll be easy. Trust me, if losing our excess weight and shaping up some stereotypical perfect beach body was ‘quick, easy, and effortless’ and all you needed to do was buy some £8.99 book and read it and drink some powdered supplement three times daily, then everyone would do it and we wouldn’t have a global obesity problem.

The reality is, it’s rarely that quick or easy.


It ‘can’ be done, healthily and quickly, but it takes a lot of work.

I too could transform your body in just 12 weeks, and I could do it only using the 12 Core Principles of Mother Nature’s Diet (MND)… if you pay me the Personal Training rates for my time to work with you every single day, to train you every day,

cook for you and eat with you every day, teach you and motivate you every day…but that’s going to cost you thousands for dedicated one-on-one coaching, not the few quid these fad solutions, books and meal replacement shakes cost. Few outside Hollywood can afford such one-to-one support.

Fad diets just don’t work. For the majority of the people, the majority of the time, that holds true.
Because they are temporary.


“Temporary behaviour leads to temporary results.”

If you want a permanent change in your ‘results’ (your health, your body, how you look and feel) then you need to make a permanent change to your behaviour (what you eat, how you move and how you use your body.) See, it all comes down to flawed thinking.

For as long as people view the ‘diet’ as temporary, some kind of short-term way to behave, to achieve an objective, then they are destined to revert back to old ways as soon as it’s ‘finished’. So, they follow the 12-week plan, they lose 20 pounds, they stop the plan and go back to what they did before and put the 20 pounds back on again! Doh!! No kidding! Who knew!

Don’t get trapped in this fad diet madness.
Temporary behaviour leads to temporary results. You want permanent results, so commit to permanent change.
Commit to a healthy lifestyle for your whole life. It is your life, and you only get one, so act accordingly. Your body is where you ‘live’, it is your ‘home’, treat it with respect. And learn to love it and nourish and support it, and over the years, you will be rewarded.

It’s not a fad, it’s not a ‘temporary change’, it’s not a bandwagon, it’s not a ‘diet’ and it’s not meant to be a sufferance or a hardship – and it’s certainly not meant to be about starvation! It’s none of those things.
Your life is valuable. Make the most of it. Act like you absolutely love it.